???? Brat Beauty – Multani Mitti Soap

1. Introduction

At Brat Beauty, we blend traditional Ayurvedic wisdom with modern skincare needs. Our Multani Mitti Soap is crafted with the purity of Fuller’s Earth and herbal actives to detoxify, cleanse, and brighten skin naturally. Designed for women who seek authenticity and radiance, this soap embodies Brat Beauty’s promise – Bold • Radiant • Authentic • Timeless.

2. Ingredients

???? Base Oils (for cleansing & nourishment)

• Coconut Oil – deep cleansing & hydration

• Olive Oil – softens & nourishes skin

• Castor Oil – enhances rich lather

• Palm Oil / Shea Butter – moisturization & creaminess

• Sodium Hydroxide (Lye) – saponification agent

• Distilled Water / Rose Water – gentle liquid base

???? Active Herbal Ingredients

• Multani Mitti (Fuller’s Earth): Detoxifies skin, absorbs oil, tightens pores

• Neem Extract: Antibacterial, reduces acne & pimples

• Tulsi / Basil: Purifies skin, controls breakouts

• Turmeric Extract: Brightens skin & fights inflammation

• Essential Oils (Tea Tree, Lavender, Sandalwood, or Rose): Natural fragrance & skin therapy

• Aloe Vera Gel / Glycerin: Maintains skin hydration

???? Optional Enhancers

• Vitamin E Oil: Antioxidant protection

• Activated Charcoal: Deep pore cleansing

• Honey: Natural moisturizer & antibacterial

3. Benefits of Brat Beauty Multani Mitti Soap

✔️ Deep Cleansing: Removes dirt & impurities naturally
✔️ Oil Control: Perfect for oily & acne-prone skin
✔️ Pimple Care: Herbal actives prevent breakouts
✔️ Brightening: Reduces tanning & evens skin tone
✔️ Anti-Aging: Tightens pores & firms skin
✔️ Cooling Relief: Soothes sunburn & irritation
✔️ Radiance Boost: Reveals your natural glow

4. Skin Suitability

✅ Oily Skin
✅ Combination Skin
✅ Normal Skin (with mild hydration)
❌ Not ideal for very dry/sensitive skin unless enriched with shea butter & oils

5. How to Use

1. Wet face/body with water.

2. Apply soap, gently massage in circular motions.

3. Leave lather for 1–2 minutes.

4. Rinse off with cool water.

5. For best results, use twice daily.
   ???? Follow with Brat Beauty’s Aloe Vera Gel or Herbal Moisturizer for hydrated glow.

6. Packaging Ideas for Brat Beauty

• Shape: Elegant rectangle with rounded edges or leaf-inspired design

• Weight Options: 75g | 100g | 125g

• Packaging:

  • Eco-friendly Kraft paper box with Brat Beauty logo

  • Transparent butter paper wrap + golden label sticker

  • Herbal print sleeve packaging for premium feel

• Colors: Beige + Earthy Green + Gold (natural yet luxurious)

• Tagline: “Glow Naturally, The Brat Beauty Way.”

7. Shelf Life

12–18 months (store in cool, dry place).

8. Certifications for Brat Beauty

• ✅ Ayush Cosmetic License

• ✅ GMP Certified Production

• ✅ ISO 9001 & 22716 Compliance

• ✅ Cruelty-Free & Vegan Friendly

• ✅ FDA/ISI (if marketed internationally)

9. Pricing Strategy

• Cost Price (100g): ₹20 – ₹35

• Retail Price Range: ₹99 – ₹149 (standard Brat Beauty line)

• Premium Herbal Line: ₹199 – ₹249 (eco-packaging + certifications)

10. Marketing Points for Brat Beauty Multani Mitti Soap

???? 100% Herbal & Chemical-Free
???? Handmade Ayurvedic Formula
???? No Sulphates, No Parabens
???? With Essential Oils & Vitamin E
???? Eco-Friendly, Cruelty-Free & Vegan
???? Designed for Radiant, Clear & Glowing Skin